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Thursday, June 19, 2008

Sarkar Raj-Eros International Press Release


Sarkar Raj grosses £206,000 on UK box office in first weekend, featuring on UK Top 10 (No 9)



By doing so, in 3 days, it surpassed the entire collections of SARKAR (£176,000)



By doing so, in 3 days, it has surpassed the entire collections of 2007 films such as Aap Ka Suroor (116,000) Life in a Metro (£159,000) Honeymoon Travels (£143,000) and Shootout At Lokhandwala (£155,000) a film from a similar genre.


UK audiences are not experimental in the sense that they need their formula films consisting of big stars, wedding songs, colourful designer clothes, 5 songs, high voltage emotional drama and a happy ending family film where kids will enjoy too. SARKAR RAJ defies all these norms, to break the tradition and set the path for a changing scenario, creating an opening for a film of this nature. Incidentally, films like Murder, Gangster, Ek Hasina Thi, Bheja Fry have not released theatrically in UK for commercial reasons and expenses not being covered. UK being a Yash Raj favourite supported Chak De India only by grossing £434,000 where the film ended.



As of Tuesday 17th June (12 days of film running in Cinemas) SR has grossed £342,000 with all 55 prints running in UK same as from date of launch.

With effect from Fri June 20th, 33 prints of Sarkar Raj will be in circulation in mainstream UK cinemas including Top 10 Bollywood sites namely Feltham, Ilford, Starcity, Trafford, Harrow, Woodgreen, Bradford, Leicester, Southall & Blackburn. This is as per norm and similar to all Bollywood films.

We are opening Berlin (Germany) from Fri 20th June.



As of Tuesday 17th June, SR has grossed US$ 2.3 mn in overseas markets.

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